by danielle@eapdlanding | Sep 16, 2019 | Business Tips
When you measure the effectiveness of your website are you looking at sales leads or conversions? Do you know the difference? Many companies are not aware of the separate categories and do not have an accurate measurement of their site’s success. Today we are going to...
by danielle@eapdlanding | Sep 16, 2019 | Business Tips
Do you use your phone or tablet to search the internet? Maybe you are reading this article on your phone right now! In 2016 mobile usage surpassed desktop usage and three years later businesses are still adjusting. There is no question that your website needs to be...
by danielle@eapdlanding | Sep 16, 2019 | Business Tips
Crafting a website copy is an important part of the design process. Your copy introduces, informs and builds trust with your target client. When done well it guides prospects through the sales process smoothly and efficiently. There are some common mistakes that can...
by danielle@eapdlanding | Sep 16, 2019 | Business Tips
When you are working with a web designer and a marketing company you will hear a lot of acronyms. All this jargon can be confusing, so we created a short list of important acronyms and meanings so that you can be informed about what everyone is talking about during...
by danielle@eapdlanding | Aug 22, 2019 | Business Tips
You should think of your website as the #1 marketing tool in your business. When people hear of a business one of the first things, they do is check out their website. This means it is often the first point of contact with a potential client and often what makes them...
by danielle@eapdlanding | Aug 16, 2019 | Business Tips
Online marketing is not an overnight strategy and it takes time to see major results. For many business owners, the lack of immediate results can be discouraging and leaves people wondering if it is even worth the effort. First, it is absolutely worth the effort and...
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